Sunday, January 18, 2009

What do T-Mobile & Filipino Prisoners Have in Common?

The new T-mobile ad aired on Channel 4 on 16th Jan 2009, by 10pm on 18th Jan it had had 690,782 views on You Tube. It is a brilliant ad.


This is the first ad that I've seen that seems to have found inspiration from other You Tube videos. I'm not saying that it's been copied, I'm just noticing the similarity and I'm interested creative inspiration has been found from a new media source. It shows the balance of power continues to move towards the people with the event of user generated content. Judge for yourself if you think there are similarities. 

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