via youtube.com
Brilliantly grotesque. Love how passers by are intrigued with what's happening in the window.
Thursday, October 20, 2011
Wednesday, September 28, 2011
Tuesday, August 23, 2011
Halifax Facebook Holiday Profiling App - go on have a go
@RachelClarke shared this app http://t.co/hsR6tny just now and I really love it. Really funky, quirky little app - not something that I would associate with the Halifax brand.
The good bits
- It got my choice of holiday right - I would indeed love to go to Mexico and I do happen to like spicy food
- It reads Facebook data and creates something relevant from it - suggests a friend to take (people in my latest photo tags), suggests a book
- It informs you about the country it's recommending
- It's interesting
- It's personalised
- It's well designed and the functionality worked
- It was easy to interact with and enabled self-selection of another destination - thus furthering interaction with the brand and deepening the experience.
The not so good bits
As Rachel pointed out in her tweet, the app 'over-does the produce mentions'. Agree. Promoting product is fine, after all sales are the final objective and reason why apps like this are created - along with creating fun experiences and providng a positive association with brands. 13 product mentions on one page though in anyone's book is overkill.
The call to action is not relevant in a hypothetical app and the copy does nothing to recognise this fact. The call to action to ORDER YOUR HALIFAX TRAVEL MONEY NOW! appears 6 times on the infographic style results page. I'm not a fan of call to actions with NOW! in - but even worse, in a hypothetical holiday choosing app, people are not going to be booking the holiday it recommends - so the call to action isnt' relevant to the experience. Sale of this product is connected to the next time people go on holiday and a more friendlier approach would be to address this.
The benefits of the product are not communicated until the second stage of the app. What % of people drop off at stage one without receiving the key message, only a demand to order the product. I'd imagine that click through isn't high due to the relevance of the call to action and the fact the experience ends at stage one. This is a shame as the second stage has a really friendly tone and great benefits of why to order travel money from the Halifax.
Definitely worth a go though - where does it take you? http://t.co/hsR6tny
Friday, August 19, 2011
Small is big for car advertising - Kia nail art stop motion, SmartCar mini billboards, new Elantra ad
via youtube.com
Small seems to be the way to go for small car advertising. Well yes, obvious but what's interesting is the way that small has been depicted creatively.
I absolutely love this stop motion ad for the Kia Picanto created by painting 900 nails over 25 days and 25 nights. Not just because I'm a girl and wish I had such nail paiting talent, but because this is creative genius. Really original way to demonstrate the benefits of the car to the target audience and the line 'We didn't just minimise it, we maximised it in a small space' nails the selling point and the whole point of the ad in one. Thanks to Alltop and the Caners for sharing this.
The miniature billboards which seem to be popping up in different cities across the world are fab. Here is SmartCar's miniture outdoor campaign - so cute that you would stop and take a look if you were walking past (disclaimer: if you we're not in a rush to your next meeting, late for a date or to catch the last bus). These what-is-that type placements are unusual and distrupt passers by from what they normally see as they're walking around their local area.
Another car manufacturer creating something unique from small is Hyundai. Here's the new Elantra ad. Using the russian doll technique to demonstrate big thinking in a small car, this ad is so fluid and elegant, it's poetic.
So we see small is beautiful, less is beautiful, small is beautiful again and big thinking into small.
Incidently, did you know that the phrase 'small is beautiful' was coined by Leopold Kohr, an Austrian professor, used to oppose the 'bigger is better' philosophy and business practice. In 1973 (good year) his student, English economist, E. F. Schumacher, wrote a series of essays called Small is Beautiful about how continuous growth strategies and lifestyles of consumption were not sustainable with a planet where natural resources were depleting. Interesting hey?
Friday, June 10, 2011
Loving the Kenco Millicano Facebook app #thingsyoulove
Fab little app from Kenco Millicano - taking things you love from Facebook and representing it back in a lovely interactive storyteller. Like this a lot http://apps.facebook.com/thethingsyoulove
My results are all true. However, I do wonder why my most posted word is GOT.
Seriously.. another I Am campaign. I just can't take anymore
via youtube.com
Why spoil a beautifully directed ad, created in a beautiful setting, endorsed by a beautiful celebrity by using the same words as on so many other ads.
In my opinion creating another I AM campaign is just boring and uncreative, there is absolutely no way I would present this to a client. Here are a few more I Am campaigns http://bit.ly/iEO2Xw - the rant is completely justified.
The Alfa Romeo Giulietta - Official Launch Video is much better http://bit.ly/jsM4Cs - no ridiculous lines like 'I am such stuff as dreams are made on'.
Tuesday, March 22, 2011
Never get bored of perfume advertising - Kiera Knightly in Coco Mademoiselle film
via ldnfashion.net
I'm sure many people would completely disagree with this, but I never get bored of perfume advertising, particularly the Chanel short films. They've always been so beautifully shot, dreamily art-directed, featuring gorgeous looking people doing ultra fabulous things.
Easy on the eye aspiration is never tiring (well not for me anyway), perfume nice, but would I buy it, no. Who would want to smell the same as their friends?
Subjective post!
Monday, March 21, 2011
Dear Creative, please put a stop to more 'I am' Campaigns
In my humble opinion, from the client services side of the fence, there needs to be an end to more 'I am' campaigns.
Over the years we've seen 'I am' campaigns from Reebok, Orange, Nikon, Telstra and a series of NFP organisations. As beautifully executed that these campaigns are, with individually powerful and evoking messages, when concepts are repeated over and over again, the campaigns lose their charm and become boring and repetitive.
Here's Orange's 2008 brand campaign http://bit.ly/g33IVd and featuring Mark Beaumont http://bit.ly/dV58GG
And Nikon's 2010 campaign http://bit.ly/dV58GG and YouTube channel http://bit.ly/hHlJrA
And Reebok's 2005 'I am what I am' Campaign (summary) http://bit.ly/eYhf01 and video http://bit.ly/gE9obv
Telstra's I am Australian 2008 campaign http://bit.ly/eCp3cZ
And NFP I am Campaigns:
Keep a Child Alive http://bit.ly/geLVmj
The I am Campaign http://bit.ly/hOLkDt
Campaign for Liberty http://bit.ly/gbkYIn
Then there are a series of I Am businesses with different disciplined.
I just want to say I AM so over I am's
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