Dear Creative, please put a stop to more 'I am' Campaigns

via campaignlive.co.uk

In my humble opinion, from the client services side of the fence, there needs to be an end to more 'I am' campaigns.

Over the years we've seen 'I am' campaigns from Reebok, Orange, Nikon, Telstra and a series of NFP organisations. As beautifully executed that these campaigns are, with individually powerful and evoking messages, when concepts are repeated over and over again, the campaigns lose their charm and become boring and repetitive.

Here's Orange's 2008 brand campaign http://bit.ly/g33IVd and featuring Mark Beaumont http://bit.ly/dV58GG

And Nikon's 2010 campaign http://bit.ly/dV58GG and YouTube channel http://bit.ly/hHlJrA

And Reebok's 2005 'I am what I am' Campaign (summary) http://bit.ly/eYhf01 and video http://bit.ly/gE9obv

Telstra's I am Australian 2008 campaign http://bit.ly/eCp3cZ

And NFP I am Campaigns:
Keep a Child Alive http://bit.ly/geLVmj
The I am Campaign http://bit.ly/hOLkDt
Campaign for Liberty http://bit.ly/gbkYIn

Then there are a series of I Am businesses with different disciplined.

I just want to say I AM so over I am's

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