Love the new Burberry user generated content site

The Art of the Trench is an awesome site by Burberry. On first glance it looks like professional photos of lots of people, models, children in their Burberry trench coats. It is actually user generated content of good looking trendy peeps and their kids, fabulously photographed, looking really cool in an eclectic mix of locations. I'd say this goes further for the brand image and says more about style than staged shots of models. I recommend that you take a look, I really like this site http://artofthetrench.com/.>

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Branding Campaign Tries To Improve Image Of "Made In China"

via brandchannel.com

The Made in China brand campaign to improve the image of things that are made in China is a tough one. Tip of the iceberg in improving image, there are many things to be addressed - like the quality, conditions, breadth of products made under the Made in China label, length of time negative perception has been around. I do like the Made with the World line though. Interesting to see how this campaign pans out. Skoda did it.

Posted via web from lindsaydavies's posterous