The Art of the Trench is an awesome site by Burberry. On first glance it looks like professional photos of lots of people, models, children in their Burberry trench coats. It is actually user generated content of good looking trendy peeps and their kids, fabulously photographed, looking really cool in an eclectic mix of locations. I'd say this goes further for the brand image and says more about style than staged shots of models. I recommend that you take a look, I really like this site http://artofthetrench.com/.>
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