via brandchannel.com
The Made in China brand campaign to improve the image of things that are made in China is a tough one. Tip of the iceberg in improving image, there are many things to be addressed - like the quality, conditions, breadth of products made under the Made in China label, length of time negative perception has been around. I do like the Made with the World line though. Interesting to see how this campaign pans out. Skoda did it.
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