Seriously.. another I Am campaign. I just can't take anymore

via youtube.com

Why spoil a beautifully directed ad, created in a beautiful setting, endorsed by a beautiful celebrity by using the same words as on so many other ads.

In my opinion creating another I AM campaign is just boring and uncreative, there is absolutely no way I would present this to a client. Here are a few more I Am campaigns http://bit.ly/iEO2Xw - the rant is completely justified.

The Alfa Romeo Giulietta - Official Launch Video is much better http://bit.ly/jsM4Cs - no ridiculous lines like 'I am such stuff as dreams are made on'.

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