Wish I'd been there to see this presentation. Philip Kotler breaks down modern marketing to getting into the Mind, Heart, Spirit of the INDIVIDUAL by tailoring COMPANY Mission, Vision and Values to Satisfy, Aspire and show Compassion to the Individual.
Resulting in being Better, Differentiation and making a Difference.
To me there is nothing with the values and how to do it but it is the tailoring to the Mind, Heart and Spirit of the consumer that is new. I like this.
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