Would you call your product Pussy?

Pussy is natural, makes you energised and apparently a pleasure to drink.

My flatmate brought a can home tonight. Shocked and amused at the name; bought it for me as she thought 'I'd be interested, since I'm in marketing'. So here it is, this is the well packaged product, Pussy. Pretty design. Strange name for a drink. I wondered who the target market was - girlie(ish) design, name aimed at boys. Confused branding? So I went to the site http://www.pussydrinks.com, to check it out (like you do).

Positioned at people 'looking for a natural alternative', promoted by Hugh and his very natural bunnies. The Pussy personality is 'spontaneous, entertaining, optimistic and fun', like you would expect. Nice pics from a swanky looking launch party; this drink is to be served with Grey Goose. Interesing tone of voice with lines borrowed from the porn industry 'Looking for pussy? Call us on...'. The values are sophisticated and irreverent - this cheeky brand certainly has an attitude.

Whatever you may think about the brand, the natural ingredients promise a yummy yummy taste; it contains Sasparilla, which I love. So yeah, for a natural energy boost I'm definitely going to drink mine in the morning.

Posted via email from lindsaydavies's posterous